Cellini, an exclusive luggage and accessory brand, retails around the globe in high-end stores such as Harrods. They sought to update their logo and brand identity, aligning it with the premium nature of their products and jet-setting market.
The rebrand began with their logo and extended to all touch points, including the fine details on luggage tags, zippers and bag lining.
My responsibilities
Logo design
Product branding
Art direction
Stationery design
Signage design
Catalogue layout
Logo design
Product branding
Art direction
Stationery design
Signage design
Catalogue layout
Industry
Retail
Retail
