I was approached by a Johannesburg-based agency to create a packaging concept for a new House of Coffees range. The concept centred around three personas that had been developed for their light, medium and dark roasts – The Traveller; The Craftsman and The Explorer.
My solution incorporated illustrated objects which tell the story of the Traveller, Craftsman and Explorer.
My responsibilities
Packaging design
Illustration
Packaging design
Illustration
Industry
FMCG
FMCG
